Vulture Creepy
Vulture Creepy is a brand I created for a class project aimed at people who enjoy quality beer and want to promote art education. The idea is that 33% of the profits would go toward funding after-school art classes. The arts are the first to take a hit when budget cuts arise, not only to the detriment of children, but also of society. The fewer creative thinkers we have graduating from our schools the blander our future will be. I wanted the logo to be creepy and odd without coming across as evil. I use odd humor in the advertising, and I feel having something too evil-ish as the face of the brand would come across as inconsistent. Besides, I don't feel evilness fits too well with social good. Initially the products include beer, tote bags, t-shirts, and coasters. Not everyone drinks beer, but everyone wants to support after-school art programs, right? Right? I want to offer a variety of products to attract different people in an effort to generate as much revenue as possible for these programs.
