Let's Ride! (letsridesd.org)
Let's Ride! is a three-pronged bicycle awareness campaign. It's aim is to encourage people to bicycle more often for health and environmental reasons; to encourage people to ride safely; and to encourage people to drive safely and respect cyclists' presence on the road. Various items are employed to spread awareness of the campaign: a mini-magazine, a website (which is a digital version of the magazine), t-shirts, and posters. Photography was used heavily in the magazine and website, but for the posters I wanted something simpler for the passerby to take in.
