Hidden Treasures Foundation
Hidden Treasures Foundation branding case study. Hidden Treasures Foundation exists in order to rescue and restore women and children victimized by sex slavery and the human trafficking industry. Our vision is that every person victimized by sex slavery and human trafficking will experience wholeness in all areas of their lives: emotional, physical, social, relational and spiritual. We hope to see each victim move from victimization to over comer; their trauma and wounding being knit into strength, both for themselves and for their community. The branding system seeks to build cohesion with all the aspects of the Hidden Treasures Foundation. Bright, eye-catching color is used mainly for two reasons: to symbolically bring light into such a heavy cause, and also to attract the eye to gain attention for the organization. Color schemes derived from the logo will be applied to sub-categories in the brand. The main attributes of the brand identity focus on an icon system and a color system. These can be further expanded upon as the organization grows. Within web pages or printed material, the iconography and color schemes can be used to call out certain sections or be used as a system to guide the user/viewer
